Bon Jovi backs emerging Aussie artists in Telstra Road to Discovery program

Independent and unsigned artists looking to get their foot in the door with the Australian music industry have been granted an incredible opportunity as part of this year’s Telstra Road to Discovery program.

For the first time in Telstra Road to Discovery history, Telstra is partnering with international superstars Bon Jovi to create an exciting development opportunity for selected finalists as part of the band’s ‘Because We Can’ Australian tour in December 2013.

Telstra Chief Marketing Officer Mark Buckman said the partnership with Bon Jovi is an exciting development for the Telstra Road to Discovery program in 2013.

“Telstra Road to Discovery has been supporting emerging Australian artists from a range of genres for more than 10 years and we are thrilled to have Bon Jovi partner with us to create a new development opportunity for selected finalists this year,” said Mr Buckman.

“Bon Jovi has sold more than 100 million albums worldwide, performed more than 2,700 concerts in over 50 countries for more than 3.5million fans and the experience and knowledge they will be able to share with some of our finalists is incredibly valuable.”